YOU C1000 HEALTH BEVERAGE MARKETING STRATEGY WITH PROMOTION PROGRAM IN ORDER TO INCREASE SALES IN PT. ASIA PROSPER PRIME PHARMACEUTICAL

Authors

  • SUHANDI Sekolah Tinggi Ilmu Administrasi Banten

Keywords:

Marketing strategy

Abstract

In an effort to maintain the sales performance of You C1000 drinks, there are many things that must be observed, among others, the increasingly aggressiveness of several other beverage brands in marketing activities. The purpose of the study was to conduct research on the vitamin drink brand You C1000 around Jabotebek, especially on matters relating to the process of acquiring new consumers, considering that there are many vitamin drink industries on the market. Develop a marketing strategy that is deemed appropriate to carry out the acquisition of potential customers of You C1000, through a large-scale promotional program that is right on target. Develop marketing strategies that are deemed appropriate to reward You C1000 loyal customers. The marketing strategy of You C1000 health drink at PT Asia Sejahtera Perdana Pharmaceutical in a SWOT matrix analysis shows that the strategy is in an aggressive strategic position or is in quadrant I or the growth quadrant where the company has the strength to face competition and has good opportunities. Strategic analysis illustrates that PT Asia Sejahtera Perdana Pharmaceutical has excellent strength. The weakness obtained from the analysis shows a weakness that is not difficult to fix or improve by PT Asia Sejahtera Perdana Pharmaceutical. Besides that, health drinks are also growing along with the increasing welfare and level of public awareness of health and stamina. One of the threat factors is the emergence of competitors with the same brand.

Published

18-12-2014