The The Influence of Micro, Small and Medium Enterprises (MSMEs) Growth on Crystal Ice Business Opportunities in Serang City

Pengaruh Pertumbuhan Usaha Mikro, Kecil dan Menegah (UMKM) Terhadap Peluang Usaha Es Kristal di Kota Serang

Abstrak

The research aims to describe how the growth of micro, small and medium-sized enterprised (MSMEs) influences the business opportunities of crystal ice in serang city. It also seeks to identify other supporting factors in empowering Micro Enterprises in the city. The research method employed is qualitative, utilizing SWOT analysis as the data analysis technique. The study is conducted at Premium Crystal Ice KOYUKI Cilegon. The findings reveal new alternative opportunities, identified through a series of steps involving the determination of internal strengths and weaknesses of the company, as well as identifying external opprotunities and threats. Subsequently, a SWOT analysis is conduted based on the identified strength, weaknesses, opportunities and threats. The researcher proposes alternative strategies and opportunities, including human resource management, collaboration with retail, and leveraging digital technology for sales promotion.