NIAGARA Scientific Journal http://kampus.stiabanten.ac.id/ojs/index.php/niagara <p>NIAGARA Scientific Journal with ISSN 1997-293X and e-ISSN 2807-5439. The NIAGARA Scientific Journal is published twice a year (period 1: January to June, period 2: July to December). This journal contains scientific articles on public administration and commercial administration written in two languages, namely Indonesian and English. NIAGARA Scientific Journal published by LPPM Banten School of Administrative Sciences.</p> <p>The Scientific Journal of NIAGARA has reviewed and assessed the practice of public administration and Commerce Administration at the local, regional, national and international levels which are directed at managing the development process in low- and middle-income countries. It pays special attention to the investigation of the management of all phases of formulation, implementation and evaluation of public policies that have interests and interests outside of a particular government and state.</p> <p>All submitted articles will never be published elsewhere, are original and are not being considered for another publication. Applications are open all year round. Before submitting, please ensure that the manuscript fits the focus and scope of the NIAGARA Scientific Journal and follows our author guidelines &amp; manuscript templates.</p> LPPM STIA Banten en-US NIAGARA Scientific Journal 2807-5439 Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pengguna Bus Di Kota Serang http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/199 <p><em>This research was conducted to find out whether many people still use bus transportation services in the city of Serang, this is considering the rapid development of railway companies in Indonesia, including in the city of Serang. The aim of this research is to determine the influence service quality and price on consumer satisfaction of bus users in Serang City, as well as to determine the influence of service quality and price simultaneously on onsumer satisfaction of bus users in Serang City. This research uses quantitative methods with regression analysis techniques. The population of this research is bus users in the city of Serang. The research sample used random sampling statistics with a research sample of 55 Serang city bus user. Data collection was carried out by distributing questionnaires. Data was analyzed using the SPSS application. The research results show that service quality has a positive effect on consumer satisfaction and price has a positive effect on consumer satisfaction. The magnitude of the influence of the two independent variables on the dependent can be seen from the R Square value, is 73.6%, While the remainder is influenced by other variables at 26.4%.&nbsp; </em></p> IRWAN ZAINI IRWAN Pryo Handoko Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 1 16 10.55651/niagara.v16i2.199 Implementation of Tangerang Regency Regional Regulation Number 2 of 2010 concerning Environmental Supervision and Control in Cikupa District http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/200 <p><em>Environmental damage can be detrimental to the government and society such as damage to public infrastructure that is usually used by the community such as roads, places of worship, and educational facilities. the purpose of the research is to find out the Implementation of Tangerang Regency Regional Regulation Number 2 of 2010 concerning Environmental Supervision and Control in Cikupa District. The theory used is according to Edwards III's view consisting of communication, resources, disposition, and bureaucratic structure. The research method uses qualitative research with a descriptive approach. Data collection techniques using interviews, observation &amp; documentation studies. The findings in the field show that communication between organizations &amp; implementing activities is not optimal, due to the tug of interest between the Tangerang Regency government and the Central Government. The resources of the flood control system in Cikupa Sub-district are not optimal, because the human resources available for maintaining flood control infrastructure are still lacking.&nbsp; </em><em>The attitude / tendency of the implementers is not optimal because the community / village parties' proposals submitted to the Cidanau-Ciujung-Cidurian BBWS are difficult to realize, the bureaucratic structure in the implementation of the flood control system in Cikupa Subdistrict is not optimal, because the implementers work based on their respective main tasks &amp; functions so that the commands / orders between the implementers involved are not synchronized.</em></p> <p><em>Keywords: Policy Implementation, Regional Regulation, Environment</em></p> SITI ANGGIANA RUSNIA Agus Sjafari Riswanda Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 17 27 10.55651/niagara.v16i2.200 PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI KANTOR DPR RI KOMISI X http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/203 <p><em>The House of Representatives of the Republic of Indonesia (DPR RI) has the responsibility of managing employment, health, and social welfare. Related to the work performance of employees at the DPR RI Commission X office in Jakarta, observations indicate a decline attributed to several factors, particularly in transformational leadership, where the leadership is assessed as still lacking in inspiring other employees towards achieving goals. The approach in this research is quantitative. According to Sugiyono (2020:16), quantitative research methods can be defined as research methods based on positivist philosophy, used to study a specific population or sample, data collection using research instruments, data analysis being quantitative/statistical, with the aim of testing established hypotheses. The testing of construct validity through factor analysis of research instruments is intended to measure the influence of Transformational Leadership and Organizational Culture on the Performance of Employees of Commission X of the Indonesian House of Representatives (DPR RI). The variable used in this study is Transformational Leadership. The total score, which is the sum of all item scores, is calculated using the Product Moment correlation formula with an alpha of 5%. The results of the study indicate that Transformational Leadership in Commission X of the DPR RI, based on calculations with SPSS, shows a relationship between Transformational Leadership and Employee Performance of 0.146. The correlation of Organizational Culture with Employee Performance, based on SPSS calculations, yields a correlation value of 0.332. Entrepreneurial Interest Based on the results of data processing from research with the assistance of SPSS 27.0.1 calculations.</em></p> Rifky Hermiansyah Rifky Trisna Sondjaya Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 28 65 10.55651/niagara.v16i2.203 IMPLEMENTATION OF THE VILLAGE OWNED ENTERPRISES (BUMDes) PROGRAM IN DARMASARI VILLAGE, BAYAH DISTRICT, LEBAK DISTRICT (CASE STUDY: WASTE TRANSPORTATION AND WASTE RECYCLING SERVICES PROGRAM) http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/211 <p>Village-Owned Enterprises (BUMDes) are an important instrument in rural economic development which focuses on managing the local potential of villages. BUMDes was formed with the aim of providing necessary services for productive businesses, especially for village communities who are classified as poor. This research aims to find out how the Village-Owned Enterprises (BUMDes) Program is implemented in Darmasari Village, Bayah District, Lebak Regency. This research uses a descriptive method with a qualitative approach. Qualitative-descriptive research aims to describe the implementation process, provide symptoms, facts or events systematically and accurately and in detail and in depth regarding the Implementation of the Village-Owned Enterprise Program (BUMDes). The research results in the implementation of BUMDes are viewed from the dimensions of size and policy objectives, resource dimensions, characteristics of implementing agents, attitudes/dispositions of implementers, dimensions of the economic, social and political</p> <p>environment. It is hoped that the final conclusion of this research will be the development of a more effective and sustainable BUMDes model in strengthening the village economy, especially in Darmasari Village, Bayah District, Lebak Regency.</p> <p>Keywords: BUMDes, village economy, community empowerment, economic independence, community welfare</p> yonadikadiantoro24 Yeni Widyastuti Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 66 79 10.55651/niagara.v16i2.211 THE ROLE OF VILLAGE-OWNED ENTERPRISES (BUMDes) IN IMPROVING THE ECONOMY OF VILLAGE COMMUNITIES (Case Study of Bumdes Cibokormas, Cibarani Village, Cisata District, Pandeglang Regency) http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/207 <p id="E1712" class="x-scope qowt-word-para-9"><span id="E1714">Village-Owned Enterprises (BUMDes) are village business institutions managed by the community and village government in an effort to strengthen the village economy which is formed based on community needs and village potential. However, in fact the formation of BUMDes in Cibarani Village has not been able to improve the economy of the people of Cibarani Village, Cisata District. There are various obstacles experienced in managing BUMDes.</span></p> <p class="x-scope qowt-word-para-9"><span id="E1717"> </span>This research uses a qualitative method with a case study approach which reveals problems in the BUMDes management system in Cibarani Village, Cisata District. To make</p> <p class="x-scope qowt-word-para-9">&nbsp;</p> <p class="x-scope qowt-word-para-9 x-scope qowt-word-para-9"><span id="E1719">it easier to analyze the problem, it is analyzed using the theory regarding the BUMDes management system based on research results from the Center for Development System Dynamics Studies (PKSP) Brawijaya University (2017: 13).</span></p> <p id="E1721" class="x-scope qowt-word-para-9"><span id="E1723"> </span><span id="E1724">he results of the research found that the role of BUMDes in improving the economy of village communities was not optimal and Cibokormas BUMDes had not fully implemented the principles in managing BUMDes, there were obstacles or constraints, one of which was low community participation, low levels of trust, low quality human resources, and insufficient business capital. minimal. Various efforts have been made but have not been able to bring about business development and have not been able to strengthen the economy of Cibarani Village.</span></p> <p id="E1725" class="x-scope qowt-word-para-9"><span id="E1726">Keywords: Role, BUMDes, Community economy.</span></p> endang sujana Jumanah Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 80 99 10.55651/niagara.v16i2.207 Evaluation of the Quality Family Village Program in Juhut Village, Karang Tanjung District, Pandeglang Regency http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/208 <p><em>The Indonesian government has launched the Family Planning (KB) Program as a strategic step to overcome various population challenges. This program is designed with the main objective of suppressing the population growth rate, as well as improving the quality of life of mothers and children. In its implementation, there are several problems related to the evaluation of the Quality Family Village Program in Canggoang Village, Juhut District, Pandeglang Regency, which resulted in suboptimal program achievements such as low levels of education, lack of health services, including family planning and reproductive health, and lack of community participation in KB Village activities. This study aims to determine the Evaluation of the Quality Family Village Program in Canggoang Village, Karang Tanjung District, Pandeglang Regency. The theory used is William N Dunn's theory. This study uses a descriptive qualitative method. Data collection techniques used are interviews, observations and documentation. The results of the study indicate that the implementation of the evaluation that has been carried out in the Quality Family Village Program in Canggoang Village, Juhut Village, Karang Tanjung District, Pandeglang Regency, it can be concluded that this program has generally succeeded in achieving its stated objectives. This program has given positive impacts in various aspects, such as improving the quality of life of the community, increasing health awareness, and developing human resources.</em></p> Zulfa Az-Zahra Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 100 117 10.55651/niagara.v16i2.208 THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/209 <p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Meningkatnya pengguna internet membuat informasi menjadi lebih mudah dibagikan termasuk jual beli online, sehingga e-commerce memerlukan strategi agar dapat menarik lebih banyak pengguna. Penelitian ini bertujuan untuk mengetahui pengaruh user interface dan word of mouth terhadap keputusan pembelian pada Shopee yang mengalami penurunan pengguna. Menggunakan pendekatan kuantitatif dan analisis deskriptif, sampel penelitian berjumlah 105 responden dengan teknik purposive sampling. Hasil penelitian melalui berbagai uji (validitas, reliabilitas, regresi linier, uji t, uji F) menunjukkan bahwa user interface dan word of mouth berpengaruh signifikan terhadap keputusan pembelian pada Shopee.</span></span></em></p> <p><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Kata kunci </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">: Antarmuka pengguna, Promosi dari mulut ke mulut, Keputusan pembelian, </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">E-commerce</span></span></em></p> frida frida Wawan Prahiawan Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 118 136 10.55651/niagara.v16i2.209 PEMANFAATAN GOOGLE DRIVE SEBAGAI SARANA PENYIMPANAN DATA PENJUALAN DI PERUSAHAAN FASHION CV. XYZ BANDUNG http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/212 <p><em>This research aims to determine the level of success in managing sales data in the Industrial Revolution 4.0 era using Google Drive which can be accessed easily and safely by the sales support team, namely the supply chain, business commercial and business support sections at Perusahaan Fashion CV. XYZ Bandung. The method used in this research is qualitative descriptive, by distributing questionnaires to twenty-four (24) employees from the sales support team. There are five (5) indicators that are measured and form the basis of Delone and McLlean's theory, including: reliability, speed, convenience, transmission and security. From the results of the research analysis, it was obtained that the descriptive average for all indicators was 2.85 with a Likert scale of 4, which can be categorized as sales data management in the era of the Industrial Revolution 4.0 using Google Drive at Perusahaan Fashion CV. XYZ which is running well and there are still several indicators of reliability, speed and security. needs to be improved.</em></p> <p> </p> Abdur Rahmanesa Cahyadi Supyansuri Siti Rokayah Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 137 153 10.55651/niagara.v16i2.212 STRATEGI PENGEMBANGAN USAHA DALAM MEMENUHI KEBUTUHAN KONSUMEN MENGGUNAKAN ANALISIS SWOT PADA AIR GALON MINERAL OSMO PLUS http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/213 <p><em>ordinary water treatment technology into ready-to-drink water makes many parties encouraged to exploit water and packaged into drinking water in bottles both silly size to 19 liter gallon size.</em></p> <p><em>This study aims to determine the business development strategy on Osmo Plus gallon water. The research method uses a quantitative descriptive approach. The population of this study was regular consumers of Osmo Plus gallons of water, a sample of which was used by 80 respondents. While the technique used is random sampling. Data collection techniques with observation, questionnaire, interview, literature study and documentation methods.</em></p> <p><em>The data analysis technique used is SWOT analysis, where data is collected based on conclusions drawn from the SWOT matrix. From the calculation of the SWOT matrix, there are values in the SO strategy (0.36,0.38), WO strategy (0.33,0.38), ST strategy (0.36,0,27) and WT strategy (0.33,0,27).</em></p> <p> </p> Ade Hadiono Putri Firzah Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 154 186 10.55651/niagara.v16i2.213 IMPLEMENTASI UNDANG-UNDANG NOMOR 20 TAHUN 2023 BERDASARKAN GRAND DESIGN REFORMASI BIROKRASI 2010-2025 http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/214 <p><strong><em>ABSTRACT</em></strong></p> <p><em>Bureaucratic Reform in Indonesia almost ten years after announced.&nbsp; The one of aim is assurance Civil Servant give the service for public efficiently. &nbsp;Accrossingly,&nbsp; still found that some issues need to be improve. So, through this research can be one of implementation solution regard Law Number 20 Year 2023. Used qualitative method based on Bureaucratic Reform Grand Design 2010-2025.&nbsp; The result is this approach able to make the goal sukses.</em></p> <p><em>&nbsp;</em></p> <p><em>Key Words: Bureaucratic Reform; Law; Implementation</em></p> <p>&nbsp;</p> tjahyo rawinarno Suhud Alynudin Najwa Shafira Agus Widiarto Haryo Setyoko Copyright (c) 2024 NIAGARA Scientific Journal https://creativecommons.org/licenses/by/4.0 2024-12-28 2024-12-28 16 2 187 209 10.55651/niagara.v16i2.214