frida frida, Wawan Prahiawan. THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE: THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE. NIAGARA Scientific Journal [Internet]. 2024 Dec. 28 [cited 2025 Apr. 25];16(2):118-36. Available from: http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/209