frida, frida, and Wawan Prahiawan. “THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE: THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE”. NIAGARA Scientific Journal, vol. 16, no. 2, Dec. 2024, pp. 118-36, doi:10.55651/niagara.v16i2.209.