FRIDA, frida; WAWAN PRAHIAWAN. THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE: THE INFLUENCE OF USER INTERFACE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE. NIAGARA Scientific Journal, [S. l.], v. 16, n. 2, p. 118–136, 2024. DOI: 10.55651/niagara.v16i2.209. Disponível em: http://kampus.stiabanten.ac.id/ojs/index.php/niagara/article/view/209. Acesso em: 5 feb. 2025.