THE EFFECT OF ENDORSEMENT ON SALES TURNOVER BABYTRIX.ID PRODUCTS ON INSTAGRAM

Abstract

This research is set in the development of the times, the media period develops rapidly from year to year. Starting from conventional media until finally in this digital era social media became the most popular media among modern society. This research aims to find out the Influence of Endorsements On Sales Turnover of Babytirx.id Products on Instagram. This research uses quantitative research methods. The analysis model used in the determination coefficient test and normality test uses the SPSS V20 application to calculate it. The data source is obtained from the results of questionnaires that contain their opinions or assessments of Endorsements that affect the Sales Turnover of Babytrix.id Products on Instagram and also sales results data after doing endorsements of Babytrix.id products. Taken as many as 30 respondents determined by axidental technique. The results of this study show that the Endorsement Variable has a positive and significant effect on Sales Turnover. Based on the results of the Calculation of Determination Coefficient shows the value of R of 0.525 so that the termination value of 27.56% while the remaining 72.44% is influenced by other factors that are not studied. Endorsement use is proven to have a positive and significant effect on the Sales Turnover of Babytrix.id Products on Instagram.